Who has time to watch a 4-hour YouTube video? Millions of us, it turns out

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The timesinks, they are a changin’.<strong> </strong>Above, a woman checks alarm clocks in a London clock factory in 1946.

You may have noticed YouTube suggesting videos with Lawrence of Arabia-length runtimes. Because nerds are gonna nerd, and well-made work draws an audience, even if it’s a time commitment.

(Image credit: Eric Harlow)

You may have noticed YouTube suggesting videos with Lawrence of Arabia-length runtimes. Because nerds are gonna nerd, and well-made work draws an audience, even if it’s a time commitment.