Why is the Mona Lisa the most famous painting in the world? Why are The Beatles, well, The Beatles? Behavioral economist Cass Sunstein explores the alchemy of fame.
(Image credit: Andrew Dias Nobreafp via Getty Images; Thomas Coexafp via Getty Images; Kevin Winter/Getty Images for The Recording Academy.)
Why is the Mona Lisa the most famous painting in the world? Why are The Beatles, well, The Beatles? Behavioral economist Cass Sunstein explores the alchemy of fame.