Uncle Ben’s becomes latest brand to phase out racial stereotypes in logos No Comments Uncategorized Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity.” Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity.” Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on WhatsApp (Opens in new window)