‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing

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Some TikTok creators have embraced the de-influencer movement, like Diana Wiebe, seen in a screenshot here, who goes by the TikTok handle @depressiondotgov and critiques social media influencing.

A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.

A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.