The Ratings Game: Nike has 10 challenges to overcome, including competition — not to mention end of Kobe Bryant contract No Comments Uncategorized Nike shares fell after the athletic giant was downgraded by analysts at Citigroup. Nike shares fell after the athletic giant was downgraded by analysts at Citigroup. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on WhatsApp (Opens in new window)