The Facebook ad boycott could pay off for companies more than advertising on Facebook

Boycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform.

Boycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform.