Sticker shock: 80% of car buyers now paying above suggested retail price No Comments Uncategorized Only a year ago almost no one paid the full sticker price when buying a new car. Now you’re lucky if you can. Only a year ago almost no one paid the full sticker price when buying a new car. Now you’re lucky if you can. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on WhatsApp (Opens in new window)