People only just learning about the hidden message in Adidas’ iconic logo

Adolf Dassler founded Adidas in August 1949 after a disagreement with his brother – and the company has since gone on to become the largest sportswear manufacturer in EuropeAdolf Dassler founded Adidas in August 1949 after a disagreement with his brother – and the company has since gone on to become the largest sportswear manufacturer in Europe