Men’s beauty was socially acceptable before it became taboo. Now, it’s having a moment.

Famed ancient Greek ruler and military mastermind Alexander the Great had a passion for fragrances. France’s King Louis XIV sported glittering heels and made voluminous wigs fashionable. Vikings, often remembered for their rugged masculinity, had extensive hair grooming routines.

Famed ancient Greek ruler and military mastermind Alexander the Great had a passion for fragrances. France’s King Louis XIV sported glittering heels and made voluminous wigs fashionable. Vikings, often remembered for their rugged masculinity, had extensive hair grooming routines.