Long Before Cambridge Analytica And Facebook, Simulmatics Linked Data And Politics

If Then: How the Simulmatics Corporation Invented the Future, Jill Lepore

In If Then, author and New Yorker writer Jill Lepore unearths Simulmatics’ story and makes the argument that the company paved the way for our 21st-century obsession with data and prediction.

(Image credit: NPR)

In If Then, author and New Yorker writer Jill Lepore unearths Simulmatics’ story and makes the argument that the company paved the way for our 21st-century obsession with data and prediction.