How Jewish delis are evolving — even as pastrami and matzoh ball soup become a rarity across the US

Lloyd Lederman grew up surrounded by the Jewish deli. His grandfather had a deli. His father had a deli. His aunts and uncles were in the business. And in 1993, Lederman opened his own spot, Jay & Lloyd’s Kosher Deli in Brooklyn.

Lloyd Lederman grew up surrounded by the Jewish deli. His grandfather had a deli. His father had a deli. His aunts and uncles were in the business. And in 1993, Lederman opened his own spot, Jay & Lloyd’s Kosher Deli in Brooklyn.