How Cholula plans to get more Americans hooked on its hot sauce No Comments Uncategorized For the $800 million it’s spending to buy it, Cholula’s new owner needs it to punch above its weight. For the $800 million it’s spending to buy it, Cholula’s new owner needs it to punch above its weight. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on WhatsApp (Opens in new window)