Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ketchup bottles today and is central to the brand’s identity.
Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ketchup bottles today and is central to the brand’s identity.