In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company’s “people machine” used a computer program to predict the impact of various political messages.
(Image credit: Joseph Prezioso/AFP via Getty Images)
In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company’s “people machine” used a computer program to predict the impact of various political messages.