Brands have been ignoring people of color for too long. He’s on a mission to change that.

Editor’s Note: The content in this story is part of a “Risk Takers” TV special. It airs on CNN on Saturday, June 20 at 2:30 pm ET.

Editor’s Note: The content in this story is part of a “Risk Takers” TV special. It airs on CNN on Saturday, June 20 at 2:30 pm ET.