BookWatch: More people see ‘value’ and ‘quality’ in a brand’s politics — not products — as Facebook and other companies are learning – VibeJiver

BookWatch: More people see ‘value’ and ‘quality’ in a brand’s politics — not products — as Facebook and other companies are learning

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Millennials and Gen Z demand that brands engage in social responsibility, writes Emily Heyward.

Millennials and Gen Z demand that brands engage in social responsibility, writes Emily Heyward.