A luxury watch brand has become the ultimate status symbol for young celebrities

From Joe DiMaggio to Albert Einstein, Princess Diana to Victoria Beckham, watchmaker Patek Philippe has long been a celebrity favorite. But the Swiss brand’s reputation has taken an unexpected turn in recent years.

From Joe DiMaggio to Albert Einstein, Princess Diana to Victoria Beckham, watchmaker Patek Philippe has long been a celebrity favorite. But the Swiss brand’s reputation has taken an unexpected turn in recent years.