50 years ago, The Electric Company used comedy to boost kids’ reading skills

The Electric Company logo

In October 1971, The Electric Company flipped a switch and hit the public TV airwaves, aimed at using sketch comedy and animated shorts to teach kids to read.

(Image credit: Courtesy of Sesame Workshop)

In October 1971, The Electric Company flipped a switch and hit the public TV airwaves, aimed at using sketch comedy and animated shorts to teach kids to read.