The complicated truth about the National Enquirer

Most of us rarely think about the National Enquirer, if at all. Its circulation has fallen sharply from its peak, it hasn’t invested much in the internet, and while it’s still visible at supermarket checkout counters, it’s less clear that the tabloid newspaper is still a viable business.

Most of us rarely think about the National Enquirer, if at all. Its circulation has fallen sharply from its peak, it hasn’t invested much in the internet, and while it’s still visible at supermarket checkout counters, it’s less clear that the tabloid newspaper is still a viable business.