See you latte: Starbucks plans to cut 30% of its menu

Starbucks is trying to stem the loss of customers by simplifying its menu, reintroducing ceramic mugs and making other changes to be more like a local coffee house.

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, like free non-dairy milk, are helping bring people back.

(Image credit: Godofredo A. Vásquez)

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, like free non-dairy milk, are helping bring people back.