As boomers hand over the keys to the stock market, sustainability-minded younger investors let their consciences lead

The question of priorities has long complicated how ESG investing is viewed across generations: detractors warn that the full potential of profits is almost always sacrificed to do good; proponents say that’s nothing but a myth.

The question of priorities has long complicated how ESG investing is viewed across generations: detractors warn that the full potential of profits is almost always sacrificed to do good; proponents say that’s nothing but a myth.